Crowdresearch:WinterMilestone 2 Alipta

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Culture dictates Human behavior and forms the mental model


Social / Individual Needs


Age group 18-24


  • Context Parents cannot provide extra pocket money
  • Need The need is for more money to go out for a dinner with friends/girlfriend

Age group 25-32


  • Context
  • Need

Age group 33-40


  • Need
  • Context



Age group 40 & above


  • Need Retirement Planning
  • Context

NEED for a Worker

Age group 18-24


  • Work for projects that bring quick money
  • Work for a shorter period
  • Explore different options
  • Create some contacts that can be used later

Age group 25-32


  • Explore Different Opportunities
  • Acquire Multiple Skills
  • Further specialize in a particular skill set
  • Build trust & credentials
  • Get the tag of experienced worker
  • Need Incentives as motivation may be in the form of a promotion
  • Get regular handful income
  • Earn more money by putting extra efforts
  • work hard party even harder

Age group 33-40


  • Enough Free time to spend with family & friends
  • Job security
  • Work from Home
  • Preferred only consulting work which is highly paying
  • Capitalize the earned reputation earned over the years by bargaining about wages
  • Need respect as a worker


Age group 40 onwards


  • Fear of losing reputation as a worker
  • Work from home especially for women