Crowdresearch:WinterMilestone 2 Alipta

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What is happening in Crowd sourcing market? The Indian Context

My father used to work in a Govt organisation and I remember in the late 80s he entered into a slogan contest & won a 3rd prize. Unknowing about the concept that was perhaps my first encounter with crowdsourcing I realized now. In my previous milestone write up I had mentioned some examples of crowd sourcing in Indian context, I did also mentioned about a Prof Karim lakhani concept call Cognitive Surplus, how the rupee symbol was formed.

In this Milestone too I want to focus on India and analyse crowd sourcing in the present state. Since I live in Indian, I do understand the problems & issues about our culture, Culture dictates Human behavior and it does forms the mental model which further drives our decisions

My purpose of finding out the need for workers is generic and not specific to system, these macro problems can further be broken down into pieces to solve micro problems. Its a top down approach where I tried analyzing the bigger problems and drill to the macro level

Each age groups have different set of needs and as human mature & become old his need changes are influenced by Socio economic factors, cultural factors


Social / Individual Needs

Age group 18-24

  • Context: Atul is studying in 10th standard, his father works in a govt firm and not earning a handful amount, Atul experience whenever he had a requirement (may be he want to take his friend out for a dinner) his father cannot afford to give him the extra pocket money
  • Need: Need for Extra Pocket Money

Age group 25-32

  • Context: Rahul is freelance designer and does not have steady income, he is looking for a permanent job and settle there so that he can fulfill his social needs like family life, own a house.
  • Need: Settle as worker

Age group 33-40

  • Need:
  • Context:

Age group 40 & above

  • Need:Retirement Planning
  • Context:

NEED for a Worker

Age group 18-24

  • Work for projects that bring quick money
  • Work for a shorter period
  • Explore different options
  • Create some contacts that can be used later

Age group 25-32

  • Explore Different Opportunities
  • Break for higher Study
  • Acquire Multiple Skills
  • Settle as a worker
  • Further specialize in a particular skill set
  • Build trust & credentials
  • Get the tag of experienced worker
  • Need Incentives as motivation may be in the form of a promotion
  • Get regular handful income
  • Earn more money by putting extra efforts
  • work hard party even harder
  • Start Saving money for Future
  • Freedom
  • work under a good boss
  • Training

Age group 33-40

  • Enough Free time to spend with family & friends
  • Long lunch breaks
  • Look for a secured job
  • Work from Home
  • More disciplined life
  • Prefer only consulting work which is highly paying
  • Capitalize the earned reputation earned over the years by bargaining about wages
  • Respect as a worker
  • Hate Individual contribution & Need teams to work with

Age group 40 onwards

  • Fear of losing reputation as a worker
  • Work from home especially for women