Crowdresearch:WinterMilestone 2 Alipta

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What is happening in the Crowd sourcing market in India

My father used to work in a Govt organisation and I remember in the late 80s he entered into a slogan contest organised by a popular health drink company & bagged a 3rd prize. Unknowingly that was perhaps my first encounter with crowd sourcing which I realized later after many years. In my previous milestone write up I had mentioned some examples of crowd sourcing in Indian context, I did also mention about Prof Karim lakhani's concept call Cognitive Surplus, and how the Indian rupee symbol was formed.

In this Milestone too I want to focus on India, analyse the present state of the crowd sourcing platform and then further analyse the needs of workers & requestors.

Over the years we have observed the life on an average Indian following a linear path in their life

For Men

  • School > College> University > Job > Own an apartment > marriage > kids > Children's Education > Retirement Planning

For Women The path is slightly altered for women

  • School > College > Marriage > kids > Children's Education

But gradually the scenario is changing and we are moving away from our traditional belief systems and making space for new ones, the current generation as seen is ready to take up lot of challenges and is deviating from the linear path to create new ones.

  • School > College/Part-time time jobs > University > Research > Own consultancy > Retirement planning
  • School > College > Full time Job > Own Business > Marriage > Full time-job > Kids > Voluntary Retirement from Job > Own consultancy

Why crowd sourcing as a platform will excel in the future

  • No pre-qualification required for workers
  • Quick money
  • Primary Job market has lot of competition
  • Lack of employment opportunities for due to economical instability.
  • Performing certain task does not require high level of intelligence

However, Internet being the sole medium of establishing the crowd sourcing platform on a larger scale we might have to dig into the data a bit to understand if Indian workers are are having Advanced Internet Literacy, but I am keeping this discussion open for some other milestone. But as a quick preview and research conducted by GSMA we have some data in hand

Low mobile/computer literacy can be a significant barrier in using the entire platform

  • According to a research 23% of the male respondents and 34% of the female respondents does not know how to use a mobile or the more complex features
  • 31% of the male and 38% of the female respondents are worried about making a mistake and losing money
  • 24% of the male respondents and 32% of the female respondents have Trouble reading content/language”


The success of a platform just do not depend on how usable the plaform is built but also dependent on the peripheral factors like mobile literacy, basic literacy, human intelligence, social acceptance

My approach towards need finding is generic and not specific to a system, I am trying to find out the problems on a macro level, these macro problems can further be broken down into pieces to understand micro problems for a specific task. It's a top down approach where I am trying to analyze the bigger issue and drill down further to analyse the micro level issues, however the actors at the micro level may be different, in a software industry we have customers who give tasks to perform, in a crowdsourcing space it is the requester.

Each age groups have different set of needs, as human beings mature & become old his need changes are influenced by Socio economic & cultural factors.

In order to anyalse the need for a worker at different stages of life I have broken down my research into parts where I have formed different age group, as human beings become mature their need changes, these needs are dependent on environmental & cultural factors.

Social / Individual Needs

Age group 18-24

  • Context: Atul is studying in 10th standard, his father works in a govt firm and not earning a handful amount, Atul experience whenever he had a requirement (may be he want to take his friend out for a dinner) his father cannot afford to give him the extra pocket money
  • Need: Need for Extra Pocket Money, need for social hangouts, travel, fun, need to build social connects and explore various things in life.

Age group 25-32

  • Context: Atul took an educational loan finance his studies, since he is out of college its time to find a job, he has been working as a freelance designer and earning some bucks but now and does not have steady income, he is looking for a permanent job and settle there so that he can fulfill his social needs like family life, own a house.
  • Need: Permanent job and with a steady income, Earn Social status, plan for long term social goals like marriage, owning a house

Age group 33-40

  • Need:
  • Context:

Age group 40 & above

  • Need:Retirement Planning
  • Context:

NEED for a Worker

Age group 18-24

  • Work for projects that bring quick money
  • Work for a shorter period
  • Explore different options
  • Follow other worker patterns
  • Build contacts
  • Spend more time on Social Life
  • Spend less time on work
  • Target tasks which are easy in nature

Age group 25-32

  • Explore Different Opportunities
  • Acquire Multiple Skills
  • Look for new jobs
  • Specialize in a particular skill set
  • Build trust & credentials in the organisation
  • Get the tag of an experienced worker
  • Need Incentives as motivation may be in the form of a promotion
  • Get regular handful income
  • Earn more money by putting extra efforts
  • Work hard party even harder
  • Start Saving money for Future
  • Attend Social gathering
  • Freedom
  • Work under a good boss
  • Receive Training
  • Steady Internet connection
  • Collaborate with other workers to find quick solutions
  • Commit task with high acceptance criteria
  • Receive early feedback on Work
  • Get Positive rating

Age group 33-40

  • Enough Free time to spend with family & friends
  • Long lunch breaks
  • Look for a secured job
  • Work from Home
  • More disciplined life to keep himself/herself fit & healthy
  • Prefer only consulting work which is highly paying
  • Capitalize the reputation earned over the years by bargaining on wages
  • Respect as a worker
  • Hate Individual contribution & need teams to work with

Age group 40 onwards

  • Fear of losing reputation as a worker
  • Work from home especially for women
  • Take up less complex work