Crowdresearch:WinterMilestone 3 Alipta - Darkhorse idea

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IDEA 1 - Remove Reputation system for a period - Provide equal Opportunity to all workers for a limited period

Again bringing back the Indian context where we Indians live under social constraints, the average life of an Indian follows a linear path Rohit is working as an Account manager in a commercial Bank, he has spend 9 years of his career checking balance sheets, Profit & loss statements, he comes to office at 9AM and leave by 7 PM, he hate this job because his interest lies somewhere else, he likes photography and wanted to be a wild life photographer, but he feels since he has already spent a considerable amount of time in his career in the Finance industry re-starting and settling as a Photographer would pose him a new challenge.

Rohit has earned reputation as a worker and at the same time he feels this stereotyped can be taken up by anybody. He could have earned a better reputation if he had been allowed to purse photography as a career path.

Especially in context to India where 24% of India’s population is completely illiterate and another 30% being barely literate we have seen that the average rated worker keeps doing the same type of job through his life, this brings dis satisfaction, de-motivations, and ultimately low productivity and finally retrenchment.


Reputation system in traditional communities is relatively inefficient and relies on physical communication e.g. through word-of-mouth

Attempts to misrepresent reliability and to manipulate reputation are common in traditional communities.

24% of India’s population is completely illiterate. Another 30% is barely literate. Many users in developing countries are still new to ICTs ( information and communication technologies)


A worker calculating 2+2= and earning a handful after working 100 HITs may be getting a high rating but he may be losing an opportunity to showcase his talent in other field where he/she can excel, because he is happy with his earnings and may be



The result of 2 + 2 is always 4 and judging worker who has little maths knowledge How does a requester judge the quality of this task


What is expected from Workers? 1. Go to http://www.clkmg.com/sah7/filipeneil100 2. Enter your email address 3. Click "Sign up" 4. Then the page will again ask you to enter your email address and then Sign up

5. Check your email for confirmation Required proof that task was finished? 1. Email address(es you used to Sign up 2. Paste the URLs you were redirected to after successful submission here

3. Paste the confirmation email you received

If hundred workers take up this task the result will be same, but based on what the rating is provided

Quality- ruled out Time taken - ruled out is it just the job is done- then these 100 workers will have the same rating lets say +

But in actual are these workers are capable of doing some other task which are complex/ and require some amount of thought process or analytical bent of mind, lets say a complex maths calculation, or designing a logo, or writing an article, commenting on a post the





For Certain task what criteria is followed in establishing a rating

  • Filling up a survey form
  • Signup in the site



Consider an example - in India reputation comes with experience, consider a real-life example, in a school there are multiple teachers teaching different subjects, but

Consider a govt organisation, where the

A low rated worker may leave the system & re-enter the community with a different identity.

Boomerang is trying to establish a relationship between a worker & requester using the following equation

  • Low rated W = Low rated R
  • Medium rated W = Medium rated R
  • High rated W = High rated R


Dark horse1.png

To set the context let's take an example, there are 10 workers and all the 10 workers are equally performing good, now for a particular task, if we disclose that the output of worker A is selected then for the next set of task the requester will prefer getting it done by worker A, where as in reality worker B is equally good as A and others. Similarly, let's say a requester had posted a task of designing a logo 100+ workers came up with different concept but the requester pick up one, but he is not making a public announcement that which logo he has picked up.

The above process in a way will provide equal opportunity to all workers & requester.

  • Remove the concept of reputation system and have a neutral platform where workers come and work based on their choice. This reduces the human tendency to only look for task from requester having high ratings, not everyone can have a high rating, the question what come here is what will happen to such tasks coming from requester's having a low rating while the task being interesting, in a similar way a requester would always look for a reputed worker what will happen to other workers having low rating. Everybody wants a good boss, but if we don't get we don't quit jobs, we live with it get adjusted to it.

Dark horse1a.png


IDEA 2 - Offering Certificate courses & full time programs on Crowd sourcing

Our Industry runs on stamps, students passing outs from premier institutions always enjoy the extra privilege in the workplace, society, family gathering. They are always being considered to solve complex issues & bigger problems which in turn bring reputation to them from social circle, publication & media houses, Industries and educational institutes

Top Performers like first class graduates from premier institutes are always preferred as fresher in an organization. Keeping this picture in mind we introduce programs certificate courses ran by Industry experts in universities for a Crowd worker

In UX domain we have consultants coming in from different fields, Psychology, social scientist, UX designers, visual designer, but only few can reach to their dream companies, and those few are the ones who have earned degrees from Premier institutes.

Crowd Worker can get a stamp and earn reputation just by the virtue of the certificate he/she holds. He/She can name himself as a XXX certified Crowd Worker


IDEA 3 - Offering a variable pay with a quarterly payout