Milestone 4 Pumas Results: crowdDirector

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We believe that through good direction requesters will be able to obtain high quality results from workers. The Crowd Director consists of group of workers who collectively form a "crowd director" which helps requesters to direct their workers. The group of individuals leading the Crowd Director are experienced workers who understand the workers and work for the workers. The Crowd Director aids requesters to:

a) Present their tasks to workers.

b) Motivate workers to produce quality work in their assigned tasks.

CrowdDirector combines ideas from the themes of "Clarity" and "Empathy" to devise ways to produce quality work. We believe that by helping Requesters to clearly present their tasks, and to understand the workers (have empathy for them) higher quality work is produced.


Presenting Tasks

The Crowd Director will show to requesters the best practices for asking workers to do their desired tasks. The goal is to have tasks that are understandable and that match the type of work which people in the platform want to do. The Crowd Director will tell Requestors e.g., which forms to use, how to design the task, tailor the questions etc.

Motivating Workers

The Crowd Director will also show requesters the best ways to motivate the workers so that they produce high quality work. In some cases, it might suggest e.g., that:

1) The requester take the role of the worker and act as a role model for the type of work the requester wants the workers to do. By taking the role of the worker, the requester might immerse the workers with his/her energy, and motivate the workers to follow certain quality or rigor in their performance.

2) The requester praise personally the workers who have produced high quality work (The praise can be presented in different ways from upvotes to personalized postcards, or even monetary compensation).

3) The requester have meetups with beers and dance with the local workers.

4) The requester show the workers how their effort will translate to better career opportunities (e.g., inform workers how they can professionally grow with the tasks they are conducting) or help the community in the long run.

5) To have direct communication to have communication with the Director, often a "simple" 'good work!, well done!' serve as great incentives for better performance.