Talk:WinterMilestone 1 @Alipta
The History of Outsourcing
It is important to dig out the history while moving forward on a path, the study will certainly bring up some valuable insights which may drive us to take decisions in the future.
We all know outsourcing started with IT business, it took off in the 90s when companies started focusing on cost saving measures. The outsourcing business started on the following grounds, Outsourcing is defined as the decision by a company to contract a task to a third party vendor who in exchange provides and manages the task or service for financial gain over an agreed period of time (Kern, 1997).
Can also be called as Advantages
- Lack of specialized team to perform certain task meaning no internal competency
- Avail Cost benefits in the form of cheap labor
- Accept what the vendor provides you, is there a way to validate if the deliverable have passed certain quality check. The answer is no.
- Due to the above issue customers have started setting up their own test center where different types of testings are done
Crowd Sourcing- Looking back into the past again
Crowd + Outsourcing became crowd sourcing
- Crowd sourcing is fairly a new concept but it existed since 1714 when British government offered £20,000 to solve The Longitude Problem and John Harrison the son of a Carpenter solved it by creating a accurate timepiece which can used to determine longitude
- In 1936 Toyota held a Logo Contest, They received 27,000 entries and the winning logo was the three Japanese katakana letters for "Toyoda" in a circle, which was later modified by Risaburo Toyoda to "Toyota".
- The Sydney opera house is the result of a contest floated by Joseph Cahill, 233 entries were received from 32 countries around the world.
- Between 2000 to 2006 Wikipedia & Youtube got formed.
- In 2006 Jeff Howe coins the term crowd sourcing in Wired Magazine article in June 2006.
Collaboration is the key to success
From Individual contributor to Team Contributor - Earlier in the late 90s in a typical web development company we used to have one person as the whole & soul he is the person seen taking requirements, further analyzing them and creating visual mockups and then converting the mockups into HTMLs, also he/she used to be SPOC for any issues relating to the website.
But things changed and the IT industry started believing that a collaborative effort is the key to success, rather putting the responsibility on ones shoulder and make him slog for 10-12 hours a day it is better to have specialized teams to do a particular set of activity. These specialized teams started working on there piece but while passing the ball to the next team they gave some guidance on certain things, and this cycle continued for a period of time
Going little further in the process these isolated teams realized that instead of going waterfall let's adopt an iterative model and allow involvement of the entire team from the discovery phase of the project, these resulted in lot of ideas flowing in across the table, and team started learning & speaking each others language & jargons. Today 99% the software products are the results of a collaborative effort put together by a group a engineers from different domains.
What motivates people to be a part of the Crowd sourcing projects
As mentioned by Prof Karim Lakhani Crowd existed for centuries, people have contributed ideas to projects in everything from architecture to agriculture and crowd in the form of contest & communities have been used to solve major problems & technological advancement, but What’s different today is the Internet’s ability to connect communities of people, whether they’re coders, designers, researchers, or gamers, and direct their energies toward problems in a concerted way.
Prof Karim lakhani also mentioned crowdsourcing is viable model today because of the massive excess mental capacity, can be called as Cognitive surplus, He saw people travelling by train at the end of the day after hard work still have the capacity to solve puzzles & sudokos meaning they still have the mental capacity to utilise their brains and solve puzzles
What motivates people is the opportunity to participate in the design of a product, earn some buck as well solve complex problems However, the crowd sourcing platform is yet to mature and there are problems like low wages, respect for workers, legal risks
My Experience as a crowd worker
I recently started working as a worker in https://microworkers.com/. I registered into the site and started looking out for jobs. There are some prevalent problems I have noticed which are listed below
- Most of the projects are smaller in size and does not involve forming a group rather it require individual contribution.
- Low wage
- There are certain task which has a dependency, for E.g. Find any video-game related forum that is below 600.000 ranking on Alexa.com
- Dead links, There was a task to signup and a URL was given. The URL had some error showing missing database connection
- There was a task where there were certain pre requisites
To do this task, you need to have a twitter account that meets the following requirements:�- is tied to klout.com (free signup) and has a Klout score of at least 30�- at least 200 followers�- your follower count needs to be at least double your following count (meaning - if you are following 150 users, you need to have at least 150*2 =300 followers)�- not more than 30 retweets per month have been posted on our behalf�- the majority of the 20 most recent tweets are in English�- at least 8 out of 20 most recent tweets have no links, are NOT retweets, and sound natural and interesting
The experience is different in upworker
- The registration process is lengthy, it is almost like creating personal profile for a job, sometimes a lengthy form filling however create trust among the user in a way they feel the site is dealing with some serious work and they need information about the person who is registering
- Uploading Photograph is mandatory
- On profile completion it will be sent for review, this step may lead users to quit as nobody likes to wait
- Some customers have specific requirements like Need to know English with a perfect grammar
Crowd sourcing in Indian Context
- The rupee symbol was the output of a common man through crowdsourcing.On 5 March 2009, the Indian government announced a contest to create a sign for the Indian rupee, there were 5 shortlist out of which they chose the symbol created by Udaya Kumar, Associate Professor IIT Guwahati.
- Capturing people from different walks of life singing in the spirit of ‘Hum Me Hai Hero’ to writing your Hyundai i10 story and getting selected to star in the TVC alongside Shahrukh Khan, crowdsourcing helps in gaining deeper understanding of the customers. It helps in effectively communicating with the users and also allows them to actively participate in the creativity and strategising aspects for the brand.
With an attempt to make the consumer the centre of the entire communication process, Hero Moto-corp invited people to sing the Hero song, shoot their video and upload it, and their video became a part of the film.
Anil Dua, Senior VP, Marketing and Sales, Hero MotoCorp said, “Billion Voices is an engagement programme where individuals were invited to sing along and submit their own videos for the ‘Hum Mein Hai Hero’ anthem. This was the first time when crowdsourcing was used by a mainstream Indian brand to continuously create fresh content for its TV and digital campaign. Thousands of fans from across the country sent in their videos. This initiative helped us get our proposition ‘Hum Mein Hai Hero’ quickly into the hearts and minds of people across the country.”
The new Micromax logo design crowdsourced on Talenthouse resembles a punch capturing the attitude of the youth, adding to the brands esteem. According to Shubhodip Pal, Chief Marketing Officer at Micromax, the logo was globally crowdsourced resonating with the values of the brand. Crowdsourcing helped in coming up with an open-ended logo with a lot of connotations.
Companies such as Mahindra, HUL, Toyota, Airtel, Ricoh are the few companies that are regularly investing in crowdsourcing initiatives in India.
Legal risk can be managed by
As I was mentioning about a collborative effort, crowdsourcig projects must open up a channel and enable people to talk to each other, brainstorm on ideas and then post a solution, it should not be like a worker in isolation failing to find the right solution.