WinterMilestone 3 Duka DarkHorseIdea: Make crowdsourcing platforms that provide other intrinsic motivations

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Make crowdsourcing platforms that provide other intrinsic motivations

Today, the workers who take up crowdsourced jobs are usually doing it based on an extrinsic motivation, to make money. However, extrinsic motivation has been proven to be less effective in retaining workers. So, what if crowdsourcing platforms could provide more than just pay? Here we present a few ideas:

Education

Crowdsourcing platforms have tasks in a wide range of industries, and therefore, could help provide workers education and certifications in two ways:

  1. The tasks themselves could be flagged as educational opportunities: Tasks will have the skill that could be learned as a category. This would promote the idea that people can learn while doing. For example, say one task is to turn a large number into binary. The category for the task could be computer science, and provide some indication that the understanding of binary could be learned from completing this task.
  2. Tasks could have relevant lessons needed to complete them or expand a worker’s knowledge in that topic appear in their description: Using machine learning, we could connect a task to a certain course on Edx or MIT Courseware, and provide some sort of qualification credit on the platform. This could be used to create a better, more qualified workforce for tougher crowdsourced tasks.

Entertainment

Have free movie or song deals that workers can redeem. Create watching parties between workers for TV shows, movies, or even presidential speeches and rocket launches, to create a greater sense of unity between coworkers.

Competitions and awards

Create competitions open to workers in a variety of fields, with different requesters giving possible prizes. Have workers receive a certain award for completion of a certain amount or type of tasks.

Milestone Contributors

  • Diane Phan @diane
  • Kimberly Le @kimberly35
  • Nicolas Rodriguez @nick13rodriguez
  • Renan Castro @renan
  • Samarth Sandeep @samarthsandeep